The project interprets the territoritorial identity a as a empowerment tool for touristic promotion and development. Some of the Northern Jordan’s archaeological sites have been analysized and used as basic elements inserted into the visual identity system. A visual system capable of engage local community members. Aim of the project is fostering economic and social development through the rapprochement between people’s and their experience. CoMoDo has realized the visual identity, with a custom type, available in the Latin and Arabic versions, and an exhibition of 40 video interviews taken from institutional, cultural, scientific and local communities.