Falseum is the Museum of fabrication and lies, located in Verrone, Biella. Human, since early age, falsifies, invent, mislead. This museum narrates how humans cheated to change history course. Here, visitors can expand their critical vision. As in a real maieutic gym, they learn the art of questioning, allowing the question asking, analyzing and developing skills, to train themselves to critically build their point of view. We designed the Falseum visual identity system, its exhibit educational content, intended for adults and children.