We realized the restyling of the visual identity of Fugesco, a Canadian company -part of the group Meccanotecnica Umbra- producing mechanical seals for the hydroelectric sector. We defined a proper visual language, developed into the new Company Profile and website, recomposing a grammar which, starting from the company’s name F graphic sign, evokes the dimensional, technological and functional themes of these mechanical seals. It dialogues with important photographic elements and leads the content reading from an initial aesthetic and visual impact to a complete technical insight.