World Trade Contacts is the ambitious project of an Italian entrepreneur: an e-commerce platform to bring together customers and suppliers from all over the world, connecting demand and offer of a large range of basic products. We realized the brand restyling, by simplifying the shapes to define a visual identity system conveying simplicity and immediate efficiency. We also planned the e-commerce platform linked to the contact exchange between customers and suppliers, identifying hundreds of product categories and organizing them in a pecking order on 4 levels. We developed and managed the newsletter and landing pages to promote this service. The WTC website hosts a challenging blog, too, collecting topics related to the international markets evolutions and economical and technological trends, for which we curated the contents. We also realized two tutorial videos to guide customers and suppliers in the use of the platform.